WhatsApp and Lifecycle Marketing Guides for D2C Brands
Winning a customer is expensive, and keeping them is where profit is made. These guides cover how to build lifecycle programmes across WhatsApp, email, push, SMS and RCS, how the WhatsApp Business API works in India, and the message templates that are worth sending.
Read the lifecycle overview first, then the WhatsApp guides for setup, compliance and examples you can adapt.
WhatsApp marketing message templates for D2C brands: 7 examples you can adapt
Seven ready-to-adapt WhatsApp templates for order updates, cart recovery, back-in-stock alerts and win-back, plus the rules that help them get approved.
8 October 2026 · 5 min read WhatsAppWhatsApp Business API for marketing in India: setup, templates and compliance
WhatsApp is where Indian customers already spend their time. Here is how to use the Business API properly, from approval to the first journeys worth building.
6 October 2026 · 5 min read LifecycleLifecycle marketing for Indian D2C brands: WhatsApp, email and push that bring buyers back
Acquiring a customer is expensive. Getting them to buy again is cheaper. These are the five flows we set up first and the channel each one belongs on.
18 September 2026 · 7 min readWant help with lifecycle marketing and whatsapp?
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