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The Growloom blog
Practical notes on performance marketing, lifecycle campaigns and growth analytics from the Growloom team.
Analytics
ROAS, CAC and payback period: the marketing numbers that actually decide profit
A 4x return on ad spend sounds great until you subtract costs. Here is how to read the numbers that tell you whether growth is profitable.
27 September 2026 · 6 min read LifecycleLifecycle marketing for Indian D2C brands: WhatsApp, email and push that bring buyers back
Acquiring a customer is expensive. Getting them to buy again is cheaper. These are the five flows we set up first and the channel each one belongs on.
18 September 2026 · 7 min read Paid mediaGoogle Ads or Meta Ads: where should your first marketing budget go?
Both channels work, but they work on different kinds of buyers. Here is how to choose, and how to know when to add the second one.
8 September 2026 · 6 min read