GrowloomGoogle Ads and Meta Ads Guides for Indian Brands
Paid media is the fastest way to put your brand in front of buyers, and the easiest place to waste money. These guides explain how to choose between Google Ads and Meta Ads, how to set budgets from your margins, how to track results properly and how to pick an agency that is accountable for outcomes.
Start with where to spend your first budget, then move on to the numbers that tell you whether spend is profitable. If you would rather have a team do it for you, our paid media services are built around the same principles.
Meta Conversions API (CAPI): a setup guide for Indian brands
The browser pixel alone misses sales. Here is how the Conversions API works, how to set it up and how to test that it is counting correctly.
8 October 2026 · 5 min read Agency guideHow to choose a performance marketing agency in India: 10 questions to ask before you sign
Hiring the wrong agency costs months and a lot of ad spend. These ten questions help you spot the difference between a partner and a vendor before you sign.
3 October 2026 · 6 min read AnalyticsROAS, CAC and payback period: the marketing numbers that actually decide profit
A 4x return on ad spend sounds great until you subtract costs. Here is how to read the numbers that tell you whether growth is profitable.
27 September 2026 · 7 min read Paid mediaGoogle Ads or Meta Ads: where should your first marketing budget go?
Both channels work, but they work on different kinds of buyers. Here is how to choose, and how to know when to add the second one.
8 September 2026 · 7 min readWant help with paid media?
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